Walking the Walk and Talking the (PR) Talk
As a marketing and communications firm, we’ll be honest, we utilize most of our energy and creative focus on our clients. We don’t rest until the press, analysts, investors, partners, and entire industry believes in their product or service as much as we do. This means that we often do not get the time to […]
Earning Your Next B2B Speakerships with PR
Our business development team often works hand in hand with our intelligence unit to analyze a range of communications pain points that are felt by B2B startups and their marketing teams. To take the pulse appropriately, we garner data across every sales call as to what challenges innovators are facing and attempt to analyze this […]
Branding Your Data for Captivating PR and Media Relations
Given the competitive nature of the technology startup landscape, the creation of noteworthy marketing may seem an insurmountable task. It’s not enough to have good content, because your rivals do too. Virtually everyone has built a social media presence touting their products. And it isn’t about using simple search engine optimization tools to boost your […]
The Niche Advantage: A Call for Marketing Agencies to Specialize
Imagine you injure your arm in a nasty skiing accident. Naturally, you head over to your general practitioner to get it checked out. While the doctor is giving your arm the once over, he also mentions that he can provide you with some psychotherapy to treat any PTSD that may have been caused by the […]
The Crafty PR Secrets of Advisors, Investors and Venture Capitalists.
A hasty look at any startup communications plan can provide a basic value point for their PR and media relations investments. While incumbent brands have to worry about everything from crisis campaigns to shareholder messaging, most startups use PR to get themselves embedded in the minds of their target audiences and promote their value proposition. […]
PR Agency Traits Needed for Your Hedge Fund.
We’re biased of course, as the team at Emerging Insider has had our fair share of experience in absolutely rocking, rolling and expanding business for funds and fintech of all manner via public relations and marketing, but we are a) picky with who we represent and b) certainly not the right choice for all. Hedge […]
How to Avoid Innovation Pitfalls for Emerging Tech Startups
Here at EI we see plenty of startups looking to evangelize innovations. From cybersecurity to entertainment tech, a slew of new products and services are revolutionizing responses to both consumer needs and industry pain points. But the unfortunate truth is that 75% of these ventures will fail due to issues involving the brand’s business model, […]