Emerging TV Think Tank Addresses Social TV And Multiscreen Industry

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As the battle for most robust social TV peripheral platform rages on between Facebook and Twitter and more innovators continue to both launch and leave the market, the TV industry is still throwing darts trying to decipher what multiscreen endeavors for both content and advertising will actually be efficacious. The below announces the launch of our Think Tank which seeks to address the landscape from a new perspective- What actually influences audience behavior, engagement and motivation across both individuals and groups. The announcement is below.

Our News:

Emerging Insider Communications, a boutique public relations and marketing firm is proud to launch the emerging TV industry’s first comprehensive multi-discipline Think Tank to address disruptions, innovations and new methodologies across television, advertising, and the entertainment content landscape.

Emerging Insider is bringing together a range of professionals across non-traditional disciplines including media psychologists and research sociologists to pair with their media and brand strategists in order to further understand and position new endeavors, multiscreen methodologies, advertising innovations and smart TV technologies.

The firm believes that as the television and video content marketplace continues to evolve and intersect with the digital landscape, a number of broad spanning crucial initiatives need far greater levels of understanding when it comes to deep psychological and sociological data and understanding. With a slew of innovations, methods and startups that entered and left the market rapidly, the belief is that a greater basis for understanding audience engagement across television, social media and digital devices is the key to evangelizing new products and engaging viewers.

Emerging Insider will be bringing on renown Media Psychologist Dr. Pamela Rutledge as a consultant to study and advise upon viewer behavior, analyze user experience and to help to develop novel strategies for engagement. The team also consists of several sociology and anthropology consultants with backgrounds in media to provide deeper understandings of group behaviors and interactions on a holistic level.

Zachary Weiner, CEO, of Emerging Insider Communications stated “What we’ve seen are a lot of organizations with amazing products and services, but little understanding of how to drive their models forward. A portion of the disconnect found in TV and other media sectors is due to fundamental flaws in the understanding of novel psychology and sociology behind audience behaviors, levels of engagement and motivation. Our goal is to assist our clients and the industry at large in developing products and initiatives that capitalize on robust insights to better position innovations in the market. A think tank of diverse practice areas to facilitate greater knowledge is needed across the board.”

The group took the initiative to bring forth this variety of professionals across multiple disciplines to enhance and build on what has been limited data and restrictive research. They believe it’s a way to stop throwing darts and focusing on business drive initiatives and start developing audience driven initiatives with a strong foundation of efficacy based on deeper understanding.

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Innovation, Disruption, Enhancement: Our Launch

Multiscreen

Innovation. Disruption. Enhancement. Making a splash.

We love media. As a group we’ve been diligently evangelizing multiple areas of emerging television, helping to shape the future of advertising technologies and marketing the newest endeavors from groundbreaking and innovative organizations. We’re a taking a novel and revolutionary approach to the industries most in flux.

We’re a group of passionate industry insiders who love to march to the beat of the newest innovations in media and technology. We officially launch next week and we can’t wait to hear from you. Stay Tuned.

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Emerging TV Advertising With Never.no

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Some of our favorite clients are the ones who always seek to innovate in a consumer facing manner that drives the industry forward. Over the past few months we have been assisting never.no launch their novel Ad product “Sync” which seeks to create truly interactive multiscreen and Social TV Ad integrations. We’ve been helping to ramp them up with a multi-tiered marketing and PR campaign involving; media relations and targeting, a heavy interview lineup, event endeavors, novel content marketing strategies and deep social media exposure. We’ve seen ongoing media pickup by targeting both TV industry trade publications such as LostRemote.com, as well as broad based advertising and marketing publications, like MediaPost, ClickZ and the Drum.

A few great articles about never.no’s recent campaigns for those in the Ad world.
MediaPost and never.no
The Drum and never.no
ClickZ and never.no

never.no

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