In 2017, we hit the ground running by celebrating a new year with new innovations brought to you by a team of trendsetters dedicated to disrupting our clients’ industries. Not only have we been busy capitalizing on the latest and greatest digital technologies to help our customers see incredible growth but we’ve also successfully assisted with some of their world-renowned exits. Now before we get back to work, let’s take a quick break to let you know what Emerging Insider has been up to.
1. Welcome to the Not So Real World
Augmented Reality isn’t just a buzzword, it’s the Next Big Thing for advertisers looking to create unprecedented consumer experiences by using computer-generated stimuli such as graphics or sound to modify live views of the physical world. Here at EI, we’ve been evangelizing organizations that are leveraging AR in compelling new ways while also exploring how our clients can (ahem) alter the landscape by integrating this groundbreaking technology into their marketing mix. To learn more, check out our research highlighted by Forbes.
2. Scaling the Great Wall of China
One of the most exciting additions to our existing lineup of offerings is a range of services now available to help your brand reach Asian audiences. To our extensive, established PR experience, we’ve added a team of cutting edge advertising agents on the ground in Shanghai who will enable a smooth (guānghuá) and easy (jiǎndān) entry into a market with incredible potential. Read a synopsis of the amazing opportunities available in China on our Emerging Insider Blog then learn more about our capabilities here.
3. “Old” is the New “New”
EI has been working not only with new media innovators but also traditional mediums evolving to provide entertainment to audiences both niche and worldwide. As consumers’ tastes and consumption patterns change, we’re paying close attention to what sells so that we can find unique ways to monetize marketing opportunities in even the most conventional formats. We even shared some thoughts on the future of entertainment’s past with CNBC.
In addition to all these exciting new ways we can represent your business, we continue to be the tried and true leading firm for B2B organizations in the tech marketing space, representing TV and video visionaries along with cybersecurity and, of course, a variety of startups. At Emerging Insider, we are constantly striving to enhance our abilities to produce inspiring work. Now, if you’ll excuse us, we’ll get right back to that.
We are not a platform. We will not help you to automate a single thing in seconds. Our tech stack will not at allow you to just lean back and expand your relationships within minutes. We won’t state that within days we can strategize, plan, schedule and optimize any sort of outreach. And we’re quite proud of that.
Our approach is similar to when you get home from a long day and you’ve had a specific craving since lunchtime. All you want for dinner is marinated flank steak with fresh snapped green beans, creamy garlic mashed potatoes and a slice of crisp apple strudel that melts in your mouth. But you’re tired and you know you also have a frozen TV dinner in your fridge. So you sit there in your kitchen for a few minutes and start talking to yourself, “if I take the time to mash the potatoes, marinate that steak, snap the green beans, make my grandmas recipe of strudel, it will take a lot longer than just popping the TV dinner into the microwave for immediate satisfaction. But then again I would have a tastier dinner if I put in the time, a healthier one as well. I also wouldn’t be regretting it later… and man I do love that dang homemade apple strudel. So you decide to wait for this homemade meal and put in the effort to make it, because the satisfaction of having the end result taste so good and only having to wait a bit longer was worth it. You know you’ll be fully pleased with the results. So at the end of your delicious meal, you go into your fridge and throw out that microwave dinner, because let’s be honest, anything that comes that immediate isn’t going to benefit you in any kind of way.
Marketing and PR is a lot like that. We wouldn’t lie to you! There are techniques and vendors that allow you to cut some corners and automate some processes. The issue is that each time you do, you replace a very crucial concrete building with a block of cardboard that could break at any moment. In truth, much like the frozen TV dinner, PR has some quick fixes. The second statement here is that those fixes will never take away the role of an agency that emphasizes human driven executions for human audiences. Relationships are built and not automated. Outreach takes into effect creativity, customization, personalization and time.
At Emerging Insider we’re proud to represent some of the most amazing technology and media innovators in the world. But for us, technology represents a small side note. We use technology not to replace our staff efforts, but as small compliments to a much larger picture.
#KillPR is an initiative to re-define an entire industry in flux. Content marketing, earned media, and social campaigns must be united to best serve organizations in a rapidly evolving digital landscape.
Blurred lines between service sectors, disparate agency types and non-communicative marketing teams have created a communications 8 headed hydra that is too disorganized to overcome the content overload that barrages modern day audiences.
For all brand initiatives, a new breed of integrative champions must emerge. They are going to be the renaissance men and women who are in a state of constant innovation with content that interweaves the best practices across earned, owned and paid as a seamlessly unified whole. The modern marketer will need to be able to utilize data not just to hyper-target audiences, but also to drive creative holistically. They will need to be able to cross silos, mediums, and platforms and they will need to drive experiences in utterly novel ways. Content marketing, social media and public relations are no longer terms nor ideas that can be separate. Content relations, however, is a term we should begin to embrace. (Feel free to read more about it Here on ImediaConnection)
Are you interested in receiving a free analysis and audit of your owned and earned media strategies? Or perhaps just some earned media of your own? (See what we did there?)
Tweet us: #KillPR @emerginginsider with your best stat, quote or concept as to how the marketing industry needs to evolve and we’ll offer you a free consultation session. Additionally, the top ten responses we receive will go out with your name, handle and brand message across the multitude of our owned channels. Or if you’re one of those goody-goody types, you can just claim to be helping an industry in need.
As the battle for most robust social TV peripheral platform rages on between Facebook and Twitter and more innovators continue to both launch and leave the market, the TV industry is still throwing darts trying to decipher what multiscreen endeavors for both content and advertising will actually be efficacious. The below announces the launch of our Think Tank which seeks to address the landscape from a new perspective- What actually influences audience behavior, engagement and motivation across both individuals and groups. The announcement is below.
Emerging Insider Communications, a boutique public relations and marketing firm is proud to launch the emerging TV industry’s first comprehensive multi-discipline Think Tank to address disruptions, innovations and new methodologies across television, advertising, and the entertainment content landscape.
Emerging Insider is bringing together a range of professionals across non-traditional disciplines including media psychologists and research sociologists to pair with their media and brand strategists in order to further understand and position new endeavors, multiscreen methodologies, advertising innovations and smart TV technologies.
The firm believes that as the television and video content marketplace continues to evolve and intersect with the digital landscape, a number of broad spanning crucial initiatives need far greater levels of understanding when it comes to deep psychological and sociological data and understanding. With a slew of innovations, methods and startups that entered and left the market rapidly, the belief is that a greater basis for understanding audience engagement across television, social media and digital devices is the key to evangelizing new products and engaging viewers.
Emerging Insider will be bringing on renown Media Psychologist Dr. Pamela Rutledge as a consultant to study and advise upon viewer behavior, analyze user experience and to help to develop novel strategies for engagement. The team also consists of several sociology and anthropology consultants with backgrounds in media to provide deeper understandings of group behaviors and interactions on a holistic level.
Zachary Weiner, CEO, of Emerging Insider Communications stated “What we’ve seen are a lot of organizations with amazing products and services, but little understanding of how to drive their models forward. A portion of the disconnect found in TV and other media sectors is due to fundamental flaws in the understanding of novel psychology and sociology behind audience behaviors, levels of engagement and motivation. Our goal is to assist our clients and the industry at large in developing products and initiatives that capitalize on robust insights to better position innovations in the market. A think tank of diverse practice areas to facilitate greater knowledge is needed across the board.”
The group took the initiative to bring forth this variety of professionals across multiple disciplines to enhance and build on what has been limited data and restrictive research. They believe it’s a way to stop throwing darts and focusing on business drive initiatives and start developing audience driven initiatives with a strong foundation of efficacy based on deeper understanding.
Innovation. Disruption. Enhancement. Making a splash.
We love media. As a group we’ve been diligently evangelizing multiple areas of emerging television, helping to shape the future of advertising technologies and marketing the newest endeavors from groundbreaking and innovative organizations. We’re a taking a novel and revolutionary approach to the industries most in flux.
We’re a group of passionate industry insiders who love to march to the beat of the newest innovations in media and technology. We officially launch next week and we can’t wait to hear from you. Stay Tuned.