Team EI Dives into the New Year

In 2017, we hit the ground running by celebrating a new year with new innovations brought to you by a team of trendsetters dedicated to disrupting our clients’ industries. Not only have we been busy capitalizing on the latest and greatest digital technologies to help our customers see incredible growth but we’ve also successfully assisted with some of their world-renowned exits. Now before we get back to work, let’s take a quick break to let you know what Emerging Insider has been up to.

1. Welcome to the Not So Real World

Augmented Reality isn’t just a buzzword, it’s the Next Big Thing for advertisers looking to create unprecedented consumer experiences by using computer-generated stimuli such as graphics or sound to modify live views of the physical world. Here at EI, we’ve been evangelizing organizations that are leveraging AR in compelling new ways while also exploring how our clients can (ahem) alter the landscape by integrating this groundbreaking technology into their marketing mix. To learn more, check out our research highlighted by Forbes.

2. Scaling the Great Wall of China

One of the most exciting additions to our existing lineup of offerings is a range of services now available to help your brand reach Asian audiences. To our extensive, established PR experience, we’ve added a team of cutting edge advertising agents on the ground in Shanghai who will enable a smooth (guānghuá) and easy (jiǎndān) entry into a market with incredible potential. Read a synopsis of the amazing opportunities available in China on our Emerging Insider Blog then learn more about our capabilities here.

3. “Old” is the New “New”

EI has been working not only with new media innovators but also traditional mediums evolving to provide entertainment to audiences both niche and worldwide. As consumers’ tastes and consumption patterns change, we’re paying close attention to what sells so that we can find unique ways to monetize marketing opportunities in even the most conventional formats. We even shared some thoughts on the future of entertainment’s past with CNBC.

In addition to all these exciting new ways we can represent your business, we continue to be the tried and true leading firm for B2B organizations in the tech marketing space, representing TV and video visionaries along with cybersecurity and, of course, a variety of startups. At Emerging Insider, we are constantly striving to enhance our abilities to produce inspiring work. Now, if you’ll excuse us, we’ll get right back to that.

 

 


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Summer’s Sass: Facebook Is Nothing but a Must

Let’s be honest, everyone has heard of Facebook… Even my dog knows about Facebook! If you don’t, then you should know that my dog is cooler than you. Today Facebook is the biggest social network in the world and has been around since 2004. That’s a long stinking time! FB grows more each week and there is literally always something new being pushed out into this weird social sphere, and I know it is hard to keep up.

For personal use, it’s a great way to connect with new people, stay in touch with old friends, co-workers and family. But what I prefer to use it for is…BUSINESS. Surprise, Surprise. EVERY BUSINESS and or COMPANY SHOULD HAVE A FACEBOOK PAGE. For starters, it is free exposure for your company but you can also choose to pay to promote it within this giant platform. Potential clients/customers are able to like or rate your page in a way that somewhat resembles a Yelp profile.

It also gives you access to all your analytics so you track every click, like, and other activity on your FB page. Not only have I used FB for heavy-duty businesses but also for SMBs like local restaurants. It doesn’t matter how big or small the business is, if you keep up with the page and put actual effort into it then you will get your brand’s name out there. Nothing ticks me off more than people complaining that their posts or their page doesn’t have enough likes. Well, maybe it’s because you aren’t committed to the page. How can you expect a random person to like a page that has no effort put into it? BE SMART PEOPLE. This is why companies have social media moderators. They have one or two specific people whose job is to make the FB along with all other social pages absolutely amazing and cohesive to direct traffic to each page. You must utilize free social media and anyone who says they don’t have time is a freaking liar. With social media available right on your phone no one should be excused and it only take a few minutes a day.

Now go get your likes people!

 

Sincerely yours,

Summer


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Laura’s Language: Using Correct Homophones

Earlier today my co-workers and I had a 10-minute conversation on the difference between affect and effect. I was just about to send out a pitch when I noticed the green squiggly line of death so I asked my co-workers who were correct – Word or me. Summer hopped on Google, found the answer and informed me that Word was correct… shocker. She continued to read out loud saying that because there is so much confusion around identifying the difference between “affect” and “effect”, more people have started using “impact” instead.

It’s not uncommon for me to switch out words from one that I know sounds more intelligent to a word that’s easier to spell but it shocked me that this is a fairly common practice. Its pure laziness of course, I mean Google and Thesaurus.com are always at my fingertips. Despite being raised with spellcheck and smartphones we should never dumb ourselves down. Perhaps our generation just doesn’t care. We’ve been able to cheat our way through a lot of things older generations couldn’t.

I remember my mother telling me stories about typing papers for English class in high school on her typewriter. If she messed up one word she would have to retype the entire thing. That sounds like a living hell to me. I would have been so frustrated everyday, especially working in PR.

We truly are blessed with the technology at our hands. We are obliged to use the tools we have to help ourselves. Google it, ask Siri, literally anything. Don’t let yourself be dumbed down when you can easily and quickly find the correct words on your phone, tablet or laptop.

 

Lots of love,

Laura

 


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Summer’s Sass: LinkedIn – A Network with Endless Information and Opportunities

So let’s talk about LinkedIn.

In case you don’t have a LinkedIn account then you should probably slap yourself for not getting one sooner. LinkedIn is a site and social app where professionals can connect with other professionals around the world. By creating an account you can add connections, follow groups, share news, write posts, and one of the most important things you can do is display your professional profile for others to see!

This is where you get to brag. You can post your education, hobbies, show people how you spend your free time, show your portfolio, your recent work history, your past titles and your current position. Your connections can endorse your skills to make you look freaking awesome.

It all starts with a basic profile and then through the years you just keep building your connections and your profile. As a freshman in college I had to create a LinkedIn account. Despite the fact that I only had a few work-related occupations my professors told me “the earlier you start, the better”.

This is the most professional way you can contact someone. If you can get one thing out of this rant, goodness gracious create a LinkedIn and try to add people at least three to four times a week. It will pay off in the end, especially if you are networking for a new position or looking to hire someone. It is a network with endless information and opportunities.

 

Sincerely yours,

Summer

 

 


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Laura’s Language: Visual Language

Emojis have become a normal way of communicating through text messages and social media, especially for young adults and teens. Are we evolving backwards by allowing ourselves to use images instead of words? According to a survey by Talk Mobile, 72% of 18-25 year-olds find it easier to express their feelings in emoji form than through written words.

You can’t help but compare this version of visual language to that of ancient Egyptians hieroglyphics and even prehistoric cave art. Emojis can be great for expressing emotions that simple text messages cannot and saves us from a lot of misunderstandings. There is a great Key and Peel sketch about this that you should check out.

This visual language has become a huge part of modern life with articles on Buzzfeed quizzes that tell the plot of a movie using only Emojis. Emojis are in modern advertisements, films, and even on clothing! Celebrities like Kim Kardashian and Justin Bieber have created their own Emojis, but they come with a price. That’s right for just $1.99 in the app store you can send a booty-shaking, pole dancing KIMOJI (aka Kim Kardashian’s emoji set)

Even with all these emoji options there is still a limit on what you can say, a problem the ancient Egyptians ran into. Those who could read and write had to learn the 2,000 hieroglyphic characters each representing one common object or idea. Is this our future? Will there be more and more Emojis created until the use of written words is unnecessary? It is doubtful but not impossible, it’s scary to think we could be evolving backwards.

They say every picture is worth a thousand words but how many words is an emoji worth?

 

Lots of Love,

Laura

 


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Laura’s Language: Using Plain Language In PR

Being dyslexic can be frustrating because you have a larger vocabulary than you can spell. When speaking out loud I think I sound intelligent and I understand the meaning of large words, but ask me how to spell them and I will just laugh. If you’ve read any of my previous columns you would know that spelling isn’t my strong suit, but I definitely have a lot of ideas. In college I would try to beef up my papers with bigger words browsing thesaurus.com for assistance.

As a PR professional I think it’s very important to understand the language of your field and the fields your clients work in. However, when speaking to journalists I find it is best to use plain language. Just tell them what you want right away and don’t leave them guessing. When I first started in PR I tried to fill my pitches with a lot of grand words and explanations, all with no responses. I’ve learned that if you speak “plainly” and get straight to the point in a short pitch you are way more likely to get a response. I will take a “no thank you” email over being ghosted any day!

So why is it that when I’m communicating with a journalist, who probably have a larger vocabulary and literary understanding than I do, I keep it simple? Well, because nobody has time for that! I know I don’t want to take five minutes to read an email that could have been explained in two. Neither does a busy journalist. Just keep it simple and everything will be easier.

 

Lots of love,

Laura

 

 


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Summer’s Sass: Pinterest Is Not Only For Hobby Inspiration

For those of you that think Pinterest is only for pinning recipes, planning a wedding, or picking out an outfit, you surely are mistaken.

I mean yeah that stuff is enjoyable, even I do that (you should see my puppy board)! But Pinterest is actually a great business tool. Not only does it work extremely well for restaurants and retail stores that want to show off their product and recipes, but for other business endeavors as well. Pinterest is honestly one of my favorite social apps, I follow literally everyone I possibly can and love “exploring” specific things I am searching for. I am so addicted to being an avid “pinner” and I’m proud of it!

Pinterest has so much traffic hitting its servers each day. I know this because half of the people that sit around me on the Metra are surfing on Pinterest, each one searching different boards. It has become one of those apps that people check daily, like they do with Facebook, Twitter, Instagram etc. So considering all this scale why would you not want to contribute to Pinterest?

Let’s be honest, it is really easy to use Pinterest. It’s pretty self-explanatory and you can access it from any smart device. You can measure your pinning success with analytics to see how well you are pinning or posting to boards.

It’s a great way for PR professionals to connect with journalists. If your goal is to build a relationship with them go see what they are pinning to their public boards and use it as it as a conversation starter. You can see what they think is funny, what kind of pets they like and what kinds of food they like. This is something that would come in handy if you were to meet up for lunch.

Sincerely yours,

Summer


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Ryan’s Rant: Donald Trump and His Master PR Plan

Around this time every four years, the media goes into a frenzy covering the country’s potential political future. It’s an absolute free for all where no parties’ candidate is safe from the scandalous headlines and public scrutiny. However, this year’s race is one for the books.

Why am I writing about the current state of politics for a PR firm, you may ask? Because never before in our nation’s history has a candidate been so unbelievably talented at getting free press. And no, I’m not referring to Hillary Clinton.

Pushing all political opinions, Donald Trump currently and always has been a master craftsman at PR. No other presidential candidate in this century has gotten more free media coverage than Trump. How does he do it? Well every single remark, speech, event and move he makes is carefully plotted. While most statements he releases even make the most conservative squirm in their seats, the media thirsts for such controversy. If the media truly wanted to take a stand against the republican candidate, then they would cease to cover his campaign. But of course, media companies are in the business of viewership and nobody receives more views on both sides than Donald Trump.

Even before his campaigning days, Trump stirred up controversy. No matter how controversial the statement, whether it be by questioning Obama’s birth certificate, attacking Rosie O’Donnell or even providing excuses for rape in the military- he’s always gotten free press and it keeps his business booming.

Trump is now the leader of the Republican Party and only trails Hillary by 9 percent in most polls. The old saying goes “There’s no such thing as bad press.” While I certainly don’t agree with this, he makes it extremely difficult for me to prove my point.

 

All the best,

Ryan

 

 


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Weekly Aspect by Alex: Out of Home Ads Not Only Surviving But Thriving

What a week – full of new reports on ad blocking, digital video and mobile ad spend. But the report that captured my attention a bit extra this week was a study released by Borrell.

The report claims that out of all traditional advertising mediums the Internet is slowly killing off, Out-Of-Home (OOH) has not only manage to survive – it is the only ad vehicle, outside of online advertising, that has shown consistent growth since 2008 and the only one expected to show year-to-year growth over the next 5 years.

Now why is OOH doing so extraordinary compared to print and radio? There is a one word answer to this – Technology.

Technology, digitalization and the explosive development of digital video has turned what used to be flat posters into interactive branded experiences that produces sights, sounds and even smells! Based on the eye-grabbing nature new technology brings to what tend to be dull settings (bus stops), OOH ads are poised to see increasing investments and enlarged budgets.

Have a look at some stunning examples of Out-Of-Home ads here.

 

Cheers,

Alex

 


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Laura’s Language: A Millennial Dyslexic’s Love/Hate Relationship with Abbreviated Spelling

In the early 2000’s, my fellow classmates and I had to write out everything by hand. This included papers, spelling tests and secret notes we passed to each other. In grade school it was rare to have a computer at home and if you did it was usually off limits to anyone but your parents. Within a very short period of time between grade school and middle school, having computers at school and at home became the norm. We were playing games on the computer and learning that we could talk to our friends in a secret language called IM. The shorthand language was easy for me to pick up and hard for me to mess up.

I thought computers were wonderful because spellcheck would “fix” all my grammar and spelling mistakes but papers still came back to me covered in red marks. How could this be? Well because I was choosing the wrong words from my spellcheck options and slipping in IM shorthand without noticing it! It had become so ingrained in my mind that when I saw the shorthand it looked normal to me.

Today I have to use my laptop every day for work. I have to send emails, write out thought leadership outlines, and write blog columns like this. Sometimes I will read something I wrote in a hurry and find abbreviated spelling snuck into it. Could you imagine emailing an editor and it having “are” spelled “r”? It doesn’t get much more embarrassing than that.

I don’t know if other millennials have these issues but I’ve been trying to retrain my brain to type in full words. While it is convenient to use when you only have a few seconds to send a text I greatly encourage you all to join me in bringing back full words. It’s hard enough to learn correct English so why would I want to fill my brain with useless short text that I can’t use anywhere else? I know shorthand writing will always be apart of how I write and I think it’s because it was a big part of my core learning. The good thing is everyone still understands shorthand writing. The bad thing is people will give you crap about it.

 

LOL (lots of love),

Laura