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PR and Content Relations Reinvented

In today’s tech-infused world, you can’t just settle for a PR firm that is “specialized in technology”. The phrase amounts to little more than fluff these days. So what do we specialize in? AI, AR/VR, Adtech, Cannatech and Fintech. We’re not just throwing buzzwords around either – we know our stuff. Welcome to PR and content relations reinvented.

To display how we walk the walk, let’s take a moment to show off some samples of work we’ve done to help educate the industry, bring new communications techniques to the forefront, and present a bit of our own leadership across over 220 differing media publications, conferences and lectures.

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When You Work is More Important than Where You Work

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Nearly 131 years ago, on May 1st, 1886, Chicago workers sparked a nationwide strike to end the brutal working conditions typical of the day. Their goal was to institute the long-sought 8 hour work day, which was first proposed to Congress by the National Labor Union in 1866. It wasn’t until June 26, 1940, that the efforts of labor organizers were finally realized with the creation of the 40 hour work week through an amendment of the Fair Labor Standards Act.

This was an important milestone in the history of workers rights, and it set up the norm of a 9-5 workday, at least in some industries.  While the regular schedule of a full-time job is a luxury to many part-time workers, it begs the question if this schedule actually makes sense for the 21st-century workforce. Should we do away with the traditional eight-hour workday that organizers literally fought and died for? To examine this question, we can look to research that aims to understand when we’re functioning at our best.

The study comes from two Cornell researchers, Michael Macy and Scott Golder. In 2011, they aggregated around 550m tweets from two million users in 84 countries from the previous two years. The goal was to uncover the emotional state experienced over the course of the day using an analysis technique called the Linguistic Inquiry and Word Count (try it for yourself here!). What they found were remarkably consistent trends across cultures that positive affect (enthusiasm, delight, activeness, and alertness) rises in the morning, peaks around nine or ten AM, and then starts a long decline to a low in the mid-afternoon, before rising again in the evening. The figure below from the study details both positive and negative affect over time.

 

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Graph from the study “Diurnal and Seasonal Mood Vary with Work, Sleep, and Daylength Across Diverse Cultures” by Scott A. Golder and Michael W. Macy

It’s worth noting that negative affect (NA), which includes distress, fear, anger, guilt, and disgust, isn’t a mirror image of positive affect (PA). A low level of PA means that there’s an absence of positive feelings, not the presence of negative feelings. Not surprisingly, Saturday has the lowest level of NA in the morning, whereas Monday has the highest.

All of this is detailed in Daniel H. Pink’s new book When: The Scientific Secrets of Perfect Timing, which comes to the conclusion that good decision making happens when our positive affect is highest, such as in the morning and late afternoon/early evening. 

One of the most helpful takeaways from Pink is a reinforcement of the idea that a rigid 9-5 schedule is harming productivity, as the afternoon work suffers from a high negative affect and low positive affect. This sort of data-informed workday is gaining traction at some companies, who are reworking their day to have important work and high-level meetings in the morning and less critical tasks in the early afternoon.

At Emerging Insider, we’ve taken this information to heart. We reworked our schedule to hold company-wide meetings in the morning, and you’ll often find people hitting the gym around two or three in the afternoon to get a quick workout and recharge our positive affect. We’ve always had a flexible company policy in terms of time – when you work and get results like we do it doesn’t matter so much if you’re sitting at a desk for eight hours or working from a coffee shop or at home on your own schedule. Our CEO is also known from time to time to round up the team in the afternoon to take a quick field-trip to our local ping-pong haunt to shake things up (big shout out to Mr. Ping Pong on Chicago Ave., your one-stop-shop for flowers, ping-pong and Uhaul rental in the Chicago area). Rather than fighting your body’s natural clock, work with it to unlock maximum productivity.

 


Disclaimers and Disclosures

Disclaimers and Disclosures: Please read the below for any communications from, by or with reference to Emerging Insider, it’s management and staff. 

  • Safe Harbor/Forward Looking Statement for our communications:
  • Advertising/Marketing/PR Disclaimer:
  • Statement on Risks

Forward Looking Statements:  

Our communications including emails, texts, phone calls, web sites, social media, and articles  may contain “forward-looking statements” within the meaning of various provisions of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, commonly identified by such terms as “believes,” “looking ahead,” “anticipates,” “estimates” and other terms with similar meaning. Specifically, statements about our, or our clients plans for accelerated growth, improved profitability, future business partners, M&A activity, new service offerings and pursuit of new markets are forward looking statements. Although the company, its management and its staff believe that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Such forward-looking statements should not be construed as fact. The information contained in such statements is beyond the ability of the Company to control, and in many cases the Company cannot predict what factors would cause results to differ materially from those indicated in such statements. All forward-looking statements in the press release are expressly qualified by these cautionary statements and by reference to the underlying assumptions Emerging insider is a public relations and marketing firm that is in the business of receiving compensation to promote companies, brands and organizations. At times these organizations may operate within the financial, legal, securities or cryptocurrency landscape.

Advertising, Marketing, and Promotions Disclaimer:

Clients, advertisers and sponsors are responsible for ensuring that material submitted to us or approved, is accurate and complies with applicable laws relevant to their business. We are not responsible for the illegality or any error, inaccuracy or problem in client promotional materials. All viewers should conduct their own independent analysis.

Emerging Insider does not endorse nor is it responsible for the claims, views, analysis,  made by, conveyed about, or being marketed by its clients or affiliated parties. We have not independently reviewed the information, claims, opinion and testimonials provided within advertisements and promotional content, or the resulting references and make no guarantee or warranty regarding such content. The opinions and recommendations expressed in any advertisement, promotional message, communications campaign or any subsequent references are not those of Emerging Insider.  Emerging Insider assumes no responsibility or liability for any  errors or omissions in the content of  promotional material  conveyed by, or for its clients, vendors or third parties. The information contained in client campaigns and Emerging Insider content is  delivered on an “as is” basis with no guarantees of completeness, accuracy, usefulness or timeliness.

Statement on Risk: 

Stocks, investment vehicles, startups, private equity, crowdfunding, Initial Coin Offerings (ICOs) and all cryptocurrencies may involve considerable risk, so always research involvement or consult with a licensed professional. Individuals and corporate entities should independently investigate and fully understand all risks before any involvement.  Emerging Insider and its staff are NOT licensed advisors or broker/dealers of any kind. Alerts, promotional materials, communications, advertisements are not a solicitation or recommendation to buy/sell/hold any opportunity, but merely ideas that should NEVER serve as the basis of your decisions. Emerging Insider’s owned sites, social media, articles and content are for general information or entertainment purposes. Any investment, financial or business decisions should be discussed with the appropriate adviser before taking place. Please invest, market, purchase or consume carefully and read investment information available at the website of the SEC at http://www.sec.gov, and consumer information at the FTC  www.ftc.gov

Cryptocurrency Specific Disclaimer:

Emerging Insider, its management and staff are marketing professionals and do not maintain legal nor financial expertise or licensing. Our commentary, views and opinions are not to be taken as legal or financial advice at any time. The current cryptocurrency and ICO landscape may involve legal, financial, and other risk across backers, buyers, participants, investors, websites, issuers, marketers, analysts and vendors. All parties should speak with licensed professionals prior to involvement and conduct an extreme level of independent research.

Emerging Insider is committed to working with and representing cryptocurrency/blockchain clients that abide by all necessary laws and regulations, however as an outside 3rd party agency, we are not privy to certain internal discussions, management decisions, corporate/legal/tax/investment/ details, staff decisions, 3rd party actions, legal decisions or financial decisions and hold absolutely no responsibility for them.  We rely strictly on good faith and transparency from clients to provide/disclose necessary information.  At all times, Emerging Insider maintains strict compliance in  areas of our own endeavors and across our team.

 

 

 


Team EI Dives into the New Year

In 2017, we hit the ground running by celebrating a new year with new innovations brought to you by a team of trendsetters dedicated to disrupting our clients’ industries. Not only have we been busy capitalizing on the latest and greatest digital technologies to help our customers see incredible growth but we’ve also successfully assisted with some of their world-renowned exits. Now before we get back to work, let’s take a quick break to let you know what Emerging Insider has been up to.

1. Welcome to the Not So Real World

Augmented Reality isn’t just a buzzword, it’s the Next Big Thing for advertisers looking to create unprecedented consumer experiences by using computer-generated stimuli such as graphics or sound to modify live views of the physical world. Here at EI, we’ve been evangelizing organizations that are leveraging AR in compelling new ways while also exploring how our clients can (ahem) alter the landscape by integrating this groundbreaking technology into their marketing mix. To learn more, check out our research highlighted by Forbes.

2. Scaling the Great Wall of China

One of the most exciting additions to our existing lineup of offerings is a range of services now available to help your brand reach Asian audiences. To our extensive, established PR experience, we’ve added a team of cutting edge advertising agents on the ground in Shanghai who will enable a smooth (guānghuá) and easy (jiǎndān) entry into a market with incredible potential. Read a synopsis of the amazing opportunities available in China on our Emerging Insider Blog then learn more about our capabilities here.

3. “Old” is the New “New”

EI has been working not only with new media innovators but also traditional mediums evolving to provide entertainment to audiences both niche and worldwide. As consumers’ tastes and consumption patterns change, we’re paying close attention to what sells so that we can find unique ways to monetize marketing opportunities in even the most conventional formats. We even shared some thoughts on the future of entertainment’s past with CNBC.

In addition to all these exciting new ways we can represent your business, we continue to be the tried and true leading firm for B2B organizations in the tech marketing space, representing TV and video visionaries along with cybersecurity and, of course, a variety of startups. At Emerging Insider, we are constantly striving to enhance our abilities to produce inspiring work. Now, if you’ll excuse us, we’ll get right back to that.

 

 


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Summer’s Sass: Facebook Is Nothing but a Must

Let’s be honest, everyone has heard of Facebook… Even my dog knows about Facebook! If you don’t, then you should know that my dog is cooler than you. Today Facebook is the biggest social network in the world and has been around since 2004. That’s a long stinking time! FB grows more each week and there is literally always something new being pushed out into this weird social sphere, and I know it is hard to keep up.

For personal use, it’s a great way to connect with new people, stay in touch with old friends, co-workers and family. But what I prefer to use it for is…BUSINESS. Surprise, Surprise. EVERY BUSINESS and or COMPANY SHOULD HAVE A FACEBOOK PAGE. For starters, it is free exposure for your company but you can also choose to pay to promote it within this giant platform. Potential clients/customers are able to like or rate your page in a way that somewhat resembles a Yelp profile.

It also gives you access to all your analytics so you track every click, like, and other activity on your FB page. Not only have I used FB for heavy-duty businesses but also for SMBs like local restaurants. It doesn’t matter how big or small the business is, if you keep up with the page and put actual effort into it then you will get your brand’s name out there. Nothing ticks me off more than people complaining that their posts or their page doesn’t have enough likes. Well, maybe it’s because you aren’t committed to the page. How can you expect a random person to like a page that has no effort put into it? BE SMART PEOPLE. This is why companies have social media moderators. They have one or two specific people whose job is to make the FB along with all other social pages absolutely amazing and cohesive to direct traffic to each page. You must utilize free social media and anyone who says they don’t have time is a freaking liar. With social media available right on your phone no one should be excused and it only take a few minutes a day.

Now go get your likes people!

 

Sincerely yours,

Summer


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Laura’s Language: Using Correct Homophones

Earlier today my co-workers and I had a 10-minute conversation on the difference between affect and effect. I was just about to send out a pitch when I noticed the green squiggly line of death so I asked my co-workers who were correct – Word or me. Summer hopped on Google, found the answer and informed me that Word was correct… shocker. She continued to read out loud saying that because there is so much confusion around identifying the difference between “affect” and “effect”, more people have started using “impact” instead.

It’s not uncommon for me to switch out words from one that I know sounds more intelligent to a word that’s easier to spell but it shocked me that this is a fairly common practice. Its pure laziness of course, I mean Google and Thesaurus.com are always at my fingertips. Despite being raised with spellcheck and smartphones we should never dumb ourselves down. Perhaps our generation just doesn’t care. We’ve been able to cheat our way through a lot of things older generations couldn’t.

I remember my mother telling me stories about typing papers for English class in high school on her typewriter. If she messed up one word she would have to retype the entire thing. That sounds like a living hell to me. I would have been so frustrated everyday, especially working in PR.

We truly are blessed with the technology at our hands. We are obliged to use the tools we have to help ourselves. Google it, ask Siri, literally anything. Don’t let yourself be dumbed down when you can easily and quickly find the correct words on your phone, tablet or laptop.

 

Lots of love,

Laura

 


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Summer’s Sass: LinkedIn – A Network with Endless Information and Opportunities

So let’s talk about LinkedIn.

In case you don’t have a LinkedIn account then you should probably slap yourself for not getting one sooner. LinkedIn is a site and social app where professionals can connect with other professionals around the world. By creating an account you can add connections, follow groups, share news, write posts, and one of the most important things you can do is display your professional profile for others to see!

This is where you get to brag. You can post your education, hobbies, show people how you spend your free time, show your portfolio, your recent work history, your past titles and your current position. Your connections can endorse your skills to make you look freaking awesome.

It all starts with a basic profile and then through the years you just keep building your connections and your profile. As a freshman in college I had to create a LinkedIn account. Despite the fact that I only had a few work-related occupations my professors told me “the earlier you start, the better”.

This is the most professional way you can contact someone. If you can get one thing out of this rant, goodness gracious create a LinkedIn and try to add people at least three to four times a week. It will pay off in the end, especially if you are networking for a new position or looking to hire someone. It is a network with endless information and opportunities.

 

Sincerely yours,

Summer

 

 


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Laura’s Language: Visual Language

Emojis have become a normal way of communicating through text messages and social media, especially for young adults and teens. Are we evolving backwards by allowing ourselves to use images instead of words? According to a survey by Talk Mobile, 72% of 18-25 year-olds find it easier to express their feelings in emoji form than through written words.

You can’t help but compare this version of visual language to that of ancient Egyptians hieroglyphics and even prehistoric cave art. Emojis can be great for expressing emotions that simple text messages cannot and saves us from a lot of misunderstandings. There is a great Key and Peel sketch about this that you should check out.

This visual language has become a huge part of modern life with articles on Buzzfeed quizzes that tell the plot of a movie using only Emojis. Emojis are in modern advertisements, films, and even on clothing! Celebrities like Kim Kardashian and Justin Bieber have created their own Emojis, but they come with a price. That’s right for just $1.99 in the app store you can send a booty-shaking, pole dancing KIMOJI (aka Kim Kardashian’s emoji set)

Even with all these emoji options there is still a limit on what you can say, a problem the ancient Egyptians ran into. Those who could read and write had to learn the 2,000 hieroglyphic characters each representing one common object or idea. Is this our future? Will there be more and more Emojis created until the use of written words is unnecessary? It is doubtful but not impossible, it’s scary to think we could be evolving backwards.

They say every picture is worth a thousand words but how many words is an emoji worth?

 

Lots of Love,

Laura

 


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Laura’s Language: Using Plain Language In PR

Being dyslexic can be frustrating because you have a larger vocabulary than you can spell. When speaking out loud I think I sound intelligent and I understand the meaning of large words, but ask me how to spell them and I will just laugh. If you’ve read any of my previous columns you would know that spelling isn’t my strong suit, but I definitely have a lot of ideas. In college I would try to beef up my papers with bigger words browsing thesaurus.com for assistance.

As a PR professional I think it’s very important to understand the language of your field and the fields your clients work in. However, when speaking to journalists I find it is best to use plain language. Just tell them what you want right away and don’t leave them guessing. When I first started in PR I tried to fill my pitches with a lot of grand words and explanations, all with no responses. I’ve learned that if you speak “plainly” and get straight to the point in a short pitch you are way more likely to get a response. I will take a “no thank you” email over being ghosted any day!

So why is it that when I’m communicating with a journalist, who probably have a larger vocabulary and literary understanding than I do, I keep it simple? Well, because nobody has time for that! I know I don’t want to take five minutes to read an email that could have been explained in two. Neither does a busy journalist. Just keep it simple and everything will be easier.

 

Lots of love,

Laura

 

 


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Summer’s Sass: Pinterest Is Not Only For Hobby Inspiration

For those of you that think Pinterest is only for pinning recipes, planning a wedding, or picking out an outfit, you surely are mistaken.

I mean yeah that stuff is enjoyable, even I do that (you should see my puppy board)! But Pinterest is actually a great business tool. Not only does it work extremely well for restaurants and retail stores that want to show off their product and recipes, but for other business endeavors as well. Pinterest is honestly one of my favorite social apps, I follow literally everyone I possibly can and love “exploring” specific things I am searching for. I am so addicted to being an avid “pinner” and I’m proud of it!

Pinterest has so much traffic hitting its servers each day. I know this because half of the people that sit around me on the Metra are surfing on Pinterest, each one searching different boards. It has become one of those apps that people check daily, like they do with Facebook, Twitter, Instagram etc. So considering all this scale why would you not want to contribute to Pinterest?

Let’s be honest, it is really easy to use Pinterest. It’s pretty self-explanatory and you can access it from any smart device. You can measure your pinning success with analytics to see how well you are pinning or posting to boards.

It’s a great way for PR professionals to connect with journalists. If your goal is to build a relationship with them go see what they are pinning to their public boards and use it as it as a conversation starter. You can see what they think is funny, what kind of pets they like and what kinds of food they like. This is something that would come in handy if you were to meet up for lunch.

Sincerely yours,

Summer