How the Socialization of Video is Driving Massive Consumption
With the emergence of new tech, the entertainment industry experiences drastic shifts in consumer trends. Usually these changes in habits lead to a revolution in the way we consume and create content, completely altering and disrupting the space. Beth Principi, Staff Writer/Media Strategist at Emerging Insider Communications, delivers a compelling argument on how it won’t be long before traditional TV is replaced by OTT.
Point 1: Binge Watching is the New Norm
The ability to binge watch entire seasons of shows on-demand has dramatically changed viewer habits. With so much great television at your fingertips, it’s almost impossible to not veg out and blow through hours of content. Instead of waiting a week for the next episode of your favorite show, programs original to Netflix and Hulu release all episodes of their seasons at once so you can choose the pace at which you want to watch it.
Point 2: Changing the Video Landscape with Short-Form and Mobile
Short-form videos have become increasingly popular among Americans who are always on the go, or just have short attention spans. It is finding itself a comfortable home within the mobile landscape, mainly due to social apps like Vine, Instagram and Snapchat. It’s estimated that consumers spend around 33 minutes per day watching videos on mobile devices, most of which are short-form.
Point 3: Socialization of Content
Viewing has become more of a social experience and less of a spectator activity. With live-streaming broadcast networks like Huffington Post Live, any average Joe with a webcam can tell their story and work with the news outlet to create a real-time script based on the day’s top stories. Also, the simplicity of just sharing videos with social media followers and friends gives digital a huge advantage. Mobile video ads with social media share buttons drive 36 percent more engagement than videos with no options for interaction.
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