Laura’s Language: Tools and Tricks
Working in the field of PR you get used to emails, typing out thought leadership, and spreading social media. For a dyslexic PR professional like myself, it can be intimidating to think of all the writing and all the opportunities to screw up. Nothing is more embarrassing than talking to a journalist about your client and misspelling something in an email. I mean these people are born grammar Nazis right? Maybe not, but all the same I’ve had to learn some tips and tricks of which I will share below.
- REOL (read-EVERYTHING-out-loud). Reading out loud helps you spot grammatical errors and will help you cut down a wordy pitch. Read it to yourself or a friendly colleague because 4 ears are always better than 2.
- Use your tools. Spellcheck is there to help you! Write your emails out in a word doc before sending anything out. Those red and green lines will save your butt.
- Google. Research what you are talking about. My clients are tech companies with a jargon of their own. I went to art school, so tech talk is neither my first nor my second language. If I’m talking to journalists about my clients they expect me to have an understanding of the field. I Google all the time! Tech jargon, abbreviation meanings and trending topics. Ignorance is not bliss my friend.
Good luck and lots of love,