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Ryan’s Rant: Donald Trump and His Master PR Plan

Around this time every four years, the media goes into a frenzy covering the country’s potential political future. It’s an absolute free for all where no parties’ candidate is safe from the scandalous headlines and public scrutiny. However, this year’s race is one for the books.

Why am I writing about the current state of politics for a PR firm, you may ask? Because never before in our nation’s history has a candidate been so unbelievably talented at getting free press. And no, I’m not referring to Hillary Clinton.

Pushing all political opinions, Donald Trump currently and always has been a master craftsman at PR. No other presidential candidate in this century has gotten more free media coverage than Trump. How does he do it? Well every single remark, speech, event and move he makes is carefully plotted. While most statements he releases even make the most conservative squirm in their seats, the media thirsts for such controversy. If the media truly wanted to take a stand against the republican candidate, then they would cease to cover his campaign. But of course, media companies are in the business of viewership and nobody receives more views on both sides than Donald Trump.

Even before his campaigning days, Trump stirred up controversy. No matter how controversial the statement, whether it be by questioning Obama’s birth certificate, attacking Rosie O’Donnell or even providing excuses for rape in the military- he’s always gotten free press and it keeps his business booming.

Trump is now the leader of the Republican Party and only trails Hillary by 9 percent in most polls. The old saying goes “There’s no such thing as bad press.” While I certainly don’t agree with this, he makes it extremely difficult for me to prove my point.

 

All the best,

Ryan

 

 


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Weekly Aspect by Alex: Out of Home Ads Not Only Surviving But Thriving

What a week – full of new reports on ad blocking, digital video and mobile ad spend. But the report that captured my attention a bit extra this week was a study released by Borrell.

The report claims that out of all traditional advertising mediums the Internet is slowly killing off, Out-Of-Home (OOH) has not only manage to survive – it is the only ad vehicle, outside of online advertising, that has shown consistent growth since 2008 and the only one expected to show year-to-year growth over the next 5 years.

Now why is OOH doing so extraordinary compared to print and radio? There is a one word answer to this – Technology.

Technology, digitalization and the explosive development of digital video has turned what used to be flat posters into interactive branded experiences that produces sights, sounds and even smells! Based on the eye-grabbing nature new technology brings to what tend to be dull settings (bus stops), OOH ads are poised to see increasing investments and enlarged budgets.

Have a look at some stunning examples of Out-Of-Home ads here.

 

Cheers,

Alex

 


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Laura’s Language: A Millennial Dyslexic’s Love/Hate Relationship with Abbreviated Spelling

In the early 2000’s, my fellow classmates and I had to write out everything by hand. This included papers, spelling tests and secret notes we passed to each other. In grade school it was rare to have a computer at home and if you did it was usually off limits to anyone but your parents. Within a very short period of time between grade school and middle school, having computers at school and at home became the norm. We were playing games on the computer and learning that we could talk to our friends in a secret language called IM. The shorthand language was easy for me to pick up and hard for me to mess up.

I thought computers were wonderful because spellcheck would “fix” all my grammar and spelling mistakes but papers still came back to me covered in red marks. How could this be? Well because I was choosing the wrong words from my spellcheck options and slipping in IM shorthand without noticing it! It had become so ingrained in my mind that when I saw the shorthand it looked normal to me.

Today I have to use my laptop every day for work. I have to send emails, write out thought leadership outlines, and write blog columns like this. Sometimes I will read something I wrote in a hurry and find abbreviated spelling snuck into it. Could you imagine emailing an editor and it having “are” spelled “r”? It doesn’t get much more embarrassing than that.

I don’t know if other millennials have these issues but I’ve been trying to retrain my brain to type in full words. While it is convenient to use when you only have a few seconds to send a text I greatly encourage you all to join me in bringing back full words. It’s hard enough to learn correct English so why would I want to fill my brain with useless short text that I can’t use anywhere else? I know shorthand writing will always be apart of how I write and I think it’s because it was a big part of my core learning. The good thing is everyone still understands shorthand writing. The bad thing is people will give you crap about it.

 

LOL (lots of love),

Laura


summers-sass

Summer’s Sass: Show Off Your Instagramming Skills

Instagram is something I don’t take lightly. It is by far my favorite past time, favorite stress reliever, favorite way to see what my friends are up too and my favorite way to promote a company/brand!

 

Instagram is wonderful.

 

When I am scrolling through my timeline or through the search of “things I might like” I look for two things. I look for visually appealing “instas” and appalling but intriguing ones as well.

My favorite accounts are food accounts. All of the yummy cakes, BBQ’s, shakes, brownies and don’t even get me started on the cheese wheel they mix pasta on… Like holy cannoli are they trying to put me into a food coma?

 

But I am here to tell you why using Instagram daily is oh so beneficial to your brand. So they say that Instagram has over 400 million monthly active users… That is so many stinking people that you could be getting brand views from. Instagram has scale.

There are certain times of the day that you can post on Instagram to obtain more followers and or “likes”. Now I am only going to say this once… If you post something on Instagram any time before 6am and or after 1am nobody is going to like your stuff until they wake up from nite nite land. It is said that right before dinner time around 5pm is a prime time for Instagramming and midafternoon when everyone is at lunch – people are checking their social accounts.

It is important not to just spitfire nonsense into the Insta-sphere especially boring things…you have to keep it light, interesting and airy.

The best Instagrams are the ones that irk people, pull on their heartstrings, or make them laugh and smile. So make sure your post is doing one of those things and it will get some good share.

 

 

Sincerely Yours,

 

Summer

 


lauras-language

Laura’s Language: PR Jargon

My first few days as a PR intern were filled with questions, mistakes, and misunderstandings. Every field has its own jargon and PR is no exception. Looking back I should have asked more questions because no one expects an intern to know everything. Now that I’m more seasoned in the language of PR I thought it would be nice to share what I have learned with ya’ll.

 

For all those struggling with jargon, you are not alone!

  1. Getting a Hit = Earning a media placement for your client.
  2. Traction = When your placement or press release has been picked up in the media and is getting widespread attention.
  3. Buzz/Trending = What everyone is talking about in the news and on social media.
  4. Branding = Using consistent language to describe your client or company and how you want the world to view you.
  5. Market = City.
  6. Pitching = Presenting an idea to a journalist, editor, or reporter.
  7. Media Contacts = Editors and journalist you have created good relationships with.
  8. Angle = A specific emphasis for a story being presented to the media.
  9. Bylines = Bio of the author of a thought leadership piece.
  10. Boilerplate = Short company description that usually appears at the bottom of a press release.

 

I hope you find this helpful! If you are still confused you can always use Google… I always do.

 

Lots of Love,

Laura

 

 


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Weekly Aspect By Alex: One Acquisition Overshines The Next

On Monday Microsoft delivered a bang as they acquired LinkedIn for $26.2 billion, which marks one of the largest tech buys ever. Since Bill Gates departure, Microsoft have been criticized for numerous overpays like the acquisitions of Nokia and Skype.

With these news headlining the industry this week and in the midst of all the hype, I can’t help myself but to think about another acquisition that took place just days before the Microsoft buy.

The German media giant, Axel Springer, purchased eMarketer for a solid $242 million. Now this comes after acquiring Business Insider this past fall with the motive of “expanding digital activities in the English-speaking world”. Business Insider is well known for it’s analytical research department. So this latest move by Axel Springer seems to be sending signals that they are after the very lucrative market of paid content and research – the stuff that we B2B marketers drool after..

Look at this from a distance. Consider both agendas, what they had to give up and everything they can possibly squeeze out. Which deal is more valuable?

 

Cheers,

Alex

 


summers-sass

Summer’s Sass: Don’t Forget To Tweet!

You can’t even imagine how important Twitter is to a PR professional, journalists, business owners and their employees. Over the years this social app has swept not only the nation, but the world. Tweeting is a quick, easy and pleasant way to connect with people around the world.

As a PR professional Twitter is a necessity. Not a tool. A necessity!! Twitter allows a way for us to interact with journalists of all different publications. On many occasions this is how we start, build and maintain relationships, which is key to being successful. For example; if you don’t know who you’re trying to pitch, what they write about, or what they enjoy then it is very likely they will delete your pitch and move onto the next one. A relationship via Twitter can eliminate this from happening.

When I was younger Twitter was just a vehicle for me to tell my friends that I was eating pizza or watching a movie. Now it’s a vehicle I use to associate with people that I haven’t seen in years or strangers I’ve never met. Also, chances are that you’re probably already a proud owner of a Twitter account, which you are not utilizing correctly. But who am I to tell you how to live your life? Well, you should listen to me but if you don’t then that’s cool too……not… ANYWAYS, use twitter to market yourself. Like the things you like, re-tweet the posts that make you laugh, but just don’t forget that there will always be eyes constantly scanning your activity and your twitter page. You need to let your light shine through but still be smart about it.

 

Also don’t forget to follow us on Twitter, we post some awesome stuff  –  @EmergingInsider

 

 Sincerely Yours,

 

Summer


bulldog-PR-exit-feature

PR Exit Strategy: Data and Branded Content’s Role in Media Relations

There is a giant discrepancy between what people believe is the work of a communications/PR firm and what the work actually entails. This is never more true than the idealized opinions of startups versus the (often brave) firms and agencies that represent them. The common belief seems to hold that a few calls, and a couple of pitches to media friendlies means your startup will be featured the next day on every top-tier publication and outlet that exists.

The truth is that the countless hours, days and weeks of planning, strategy and executions to follow are rarely seen, but there is a great equalizer. For startups that actually have the foresight to go through the months it really takes to execute a killer PR plan, they may be in for results they couldn’t have ever dreamed of…

Read the full article at bulldogreporter.com

 

 


lauras-language

Laura’s Language: Click Fraud

A few months back while reading up on ad and click fraud for our client eZanga, I came across a new form of click-fraud. This type of fraud re-directs users to an infected site if they misspell even one letter in the web address. As a dyslexic who worships the God named “Spellcheck”, I felt personally victimized after reading this. Are they specifically targeting people with learning disorders?

One simple spelling error can send you to a site with malware, pornography and lots of spam ads. Even scarier was realizing that I have already fallen victim to this countless of times. Even if you are thinking “oh well, I’m a good speller” it’s important to learn more about this particular fraud and how to avoid it.

The masked villains who are redirecting user traffic are getting sneakier and smarter. You might think you are clicking on a story about a baby sloth eating mangos, but when the page loads it is not nearly as cute and most likely infected. This, my friends, is also click fraud.

To learn more about web fraud and how to prevent it, read up on it here.

 

Lots of love,

Laura

 

 

 

 


weekly-aspect-alex

Weekly Aspect by Alex: A Hefty Dispute

$533 million. Sounds like a hefty number right? This was the number recently reported by Videology and White Ops claiming the equivalent of how much money they have saved their clients from wasted digital video ad spend over a year.

 
The fact remains, this is only a small number of the total digital video ad spend in the US alone. 5.6% – this is the number Videology and White Ops were able to spare advertisers from wasting their ad dollars on.

A valiant feat by the two partners. However, while they are blocking bots from viewing ads, consumers will block ads from being viewed and this will cost advertisers 687% more in lost ad spend.

So in this case, pick your poison..

 

Cheers,

Alex