Performance Marketing Data Shows Rise in Demand for Phone Interaction

In a mobile world where so many of our interactions have become digitized, there’s still a lot to be said for humanized conversations. The findings of a recent study by RingPartner made this especially evident by garnering numbers that should make modern day marketers look up from their smartphones and pay attention.

RingPartner is a performance marketing network that works with digital publishers to deliver millions of inbound consumer calls to advertisers. That put them in the unique position to analyze hundreds of thousands of these connections made each month to better understand how consumers want to interact with businesses over the phone.

Based on this research, the company found the desire to have actual conversations with brands is on the rise, with consumers spending an average of 113% more time on the phone with businesses in 2017 than they did in 2016. The report goes on to break down what this means for different industries and how seasonality affects both call volume and conversion rates throughout the year.

The bottom line is that consumers still want to reach out and touch someone. It is your organization’s responsibility to ensure your marketing, sales and customer service strategies allow for that opportunity and make it the best possible experience.

The full report can be downloaded here.

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