Laura’s Language: Click Fraud

A few months back while reading up on ad and click fraud for our client eZanga, I came across a new form of click-fraud. This type of fraud re-directs users to an infected site if they misspell even one letter in the web address. As a dyslexic who worships the God named “Spellcheck”, I felt personally victimized after reading this. Are they specifically targeting people with learning disorders?

One simple spelling error can send you to a site with malware, pornography and lots of spam ads. Even scarier was realizing that I have already fallen victim to this countless of times. Even if you are thinking “oh well, I’m a good speller” it’s important to learn more about this particular fraud and how to avoid it.

The masked villains who are redirecting user traffic are getting sneakier and smarter. You might think you are clicking on a story about a baby sloth eating mangos, but when the page loads it is not nearly as cute and most likely infected. This, my friends, is also click fraud.

To learn more about web fraud and how to prevent it, read up on it here.


Lots of love,







Weekly Aspect by Alex: A Hefty Dispute

$533 million. Sounds like a hefty number right? This was the number recently reported by Videology and White Ops claiming the equivalent of how much money they have saved their clients from wasted digital video ad spend over a year.

The fact remains, this is only a small number of the total digital video ad spend in the US alone. 5.6% – this is the number Videology and White Ops were able to spare advertisers from wasting their ad dollars on.

A valiant feat by the two partners. However, while they are blocking bots from viewing ads, consumers will block ads from being viewed and this will cost advertisers 687% more in lost ad spend.

So in this case, pick your poison..