As a marketing and communications firm, we’ll be honest, we utilize most of our energy and creative focus on our clients across adtech, fintech, travel and emerging media. We don’t rest until the press, analysts, investors, partners, and entire industry believes in their product or service as much as we do. This means that we often do not get the time to focus on getting attention ourselves. BUT…we also believe you shouldn’t use a penniless financial planner nor a communications firm without a bit of acclaim.
In accordance with this view, we wanted to take a moment to show off some light work we’ve done to help educate the industry, bring new communications techniques to the forefront and present a bit of our own leadership. Below, find our stats and a bit of our own acclaim.
-We’ve launched over 25 startups, eight of those we ran the course with and took through either 8 or 9 figure exits, many of the the rest are growing with us still.
-We’ve assisted over 16 fortune 500 brands.
-We’ve been featured in journalist driven press articles on 119 differing occasions.
-We’ve contributed over 175 bylines to industry and mass market publications.
-We can count eight differing award wins over history across the company and team.
-14 Keynote speakerships delivered.
-23 Panel sessions participated in.
Some Featured Research:
Augmented Reality: www.forbes.com/sites/michaelhumphrey/2016/09/26/pokemon-go-user-survey-marketing-via-augmented-reality-will-be-complex
Blockchain Marketers: https://www.exchangewire.com/blog/2017/07/06/blockchain-can-revolutionise-marketing-us-leads-europe-smart-home-development/
China’s Digital Affluent: https://jingdaily.com/chinese-rich-mobile-boosts-individualism/
Ad Fraud : https://www.mediapost.com/publications/article/258668/6-billion-lost-to-fraudulent-ad-spend.html
Some General Press
Ad Fraud: https://www.inc.com/bill-carmody/problematic-programmatic-media-buying.html
The Reinvention of PR: https://tech.co/startups-reinventing-ancient-industries-2016-05
Digital Video: https://www.theguardian.com/media-network/media-network-blog/2014/jan/17/three-factors-scupper-online-video-advertising
Some Thought Leadership Bylines:
General PR: https://www.entrepreneur.com/article/269920
Advice for Startups: https://thenextweb.com/entrepreneur/2016/08/22/is-telecommuting-killing-your-startup/#.tnw_jNX1gH0t
Branded Data: http://www.prnewsonline.com/earning-branded-content
Native Advertising: https://nativeadvertisinginstitute.com/blog/use-native-advertising-amplify-content/
This month the “Inside Edge” newsletter/blog is on hold due to our chief wordsmith being on leave for a quick few weeks. In lieu of your regularly scheduled “glimpse and delete” material, we decided to push research we know you want and insight we know you need. We’re more than PR.
Do you even Blockchain bro?
We’ve been helping to school marketers across fintech, video, ehealth and adtech better understand how to position novel blockchain endeavors. Check out our research on marketer sentiments and perceptions.
Blockchain and Marketer Perceptions ExchangeWire
Initial Coin offer…me something of value.
Yes, the ICO space is hot. Yes the ICO space also has serious “sketch factor”. That said, we’ve been bringing value to the bubble. We’re also bringing some research on investor relations pros and ICOs soon. First, our CEO set to figure out who owns the ICO space.
The Great ICO Turf War Agility PR
It’s the year of the Rooster, get cocky with China’s wealthy
China’s elite can be a tough crowd to roll with. Our day job is to reach them with your message, but in our spare time, we provide insight as to what makes them tick across devices. Say Ni Hao to these insights..
The mobile habits of China’s wealthy– Jing Daily
It amazes us how often communicators rely on tired stories to try and hit the press when they have a stockpile of really amazing data. This data can provide the press with unlimited potential to share your news. We provided Tech.Co some basic reasons why.
Branded Data is the Key for Startup Marketing Tech.co