While cryptocurrencies make it incredibly easy to transfer funds to anyone in the world in an instant, this same ease makes it a prime target for hackers. This is why cyber-security is more important than ever if you’re wading into the wild west of cryptocurrency.
Lucas PenzeyMoog, our resident cryptocurrency authority and blockchain PR specialist, recently penned an article for cryptocoin.news on the rise of homograph spoofing attacks on the web. This is a subtle technique hackers use to trick you into visiting a copycat website by substituting visually-identical characters in the URL.
Click here to read the article and find out how to protect yourself from these pernicious attacks. You work hard to manage your crypto portfolio – make sure you take the right steps to protect your assets.
As the ICO space continues to heat up and garner attention we wanted to announce a new section of our blog that will highlight some of the more strange, interesting, exciting and nefarious tales as we see them rolling in.
Emerging Insider has always had a dual practice area in investor relations and tech PR and so we’ve been long playing in the blockchain space and long educating about initial coin offerings. From pump and dumps to shady operators, millions made in minutes to wallet theft, we hope you’ll be as excited to read some of these stories as we are to write them.
As a Chicago ICO marketing agency, (one of our many diverse practice areas) we tend to be front and center for what we believe should be viewed as the wild west of tech. Giddy-up.
As a marketing and communications firm, we’ll be honest, we utilize most of our energy and creative focus on our clients across adtech, fintech, travel and emerging media. We don’t rest until the press, analysts, investors, partners, and entire industry believes in their product or service as much as we do. This means that we often do not get the time to focus on getting attention ourselves. BUT…we also believe you shouldn’t use a penniless financial planner nor a communications firm without a bit of acclaim.
In accordance with this view, we wanted to take a moment to show off some light work we’ve done to help educate the industry, bring new communications techniques to the forefront and present a bit of our own leadership. Below, find our stats and a bit of our own acclaim.
-We’ve launched over 25 startups, eight of those we ran the course with and took through either 8 or 9 figure exits, many of the the rest are growing with us still.
-We’ve assisted over 16 fortune 500 brands.
-We’ve been featured in journalist driven press articles on 119 differing occasions.
-We’ve contributed over 175 bylines to industry and mass market publications.
-We can count eight differing award wins over history across the company and team.
-14 Keynote speakerships delivered.
-23 Panel sessions participated in.
Some Featured Research:
Augmented Reality: www.forbes.com/sites/michaelhumphrey/2016/09/26/pokemon-go-user-survey-marketing-via-augmented-reality-will-be-complex
Blockchain Marketers: https://www.exchangewire.com/blog/2017/07/06/blockchain-can-revolutionise-marketing-us-leads-europe-smart-home-development/
China’s Digital Affluent: https://jingdaily.com/chinese-rich-mobile-boosts-individualism/
Ad Fraud : https://www.mediapost.com/publications/article/258668/6-billion-lost-to-fraudulent-ad-spend.html
Some General Press
Ad Fraud: https://www.inc.com/bill-carmody/problematic-programmatic-media-buying.html
The Reinvention of PR: https://tech.co/startups-reinventing-ancient-industries-2016-05
Digital Video: https://www.theguardian.com/media-network/media-network-blog/2014/jan/17/three-factors-scupper-online-video-advertising
Startup Advice: https://www.entrepreneur.com/article/296677
Recruiting Thoughts: http://www.foxbusiness.com/features/2017/07/12/6-employers-weigh-in-on-benefits-and-drawbacks-boomerang-employees.html
Some Thought Leadership Bylines:
General PR: https://www.entrepreneur.com/article/269920
Advice for Startups: https://thenextweb.com/entrepreneur/2016/08/22/is-telecommuting-killing-your-startup/#.tnw_jNX1gH0t
Branded Data: http://www.prnewsonline.com/earning-branded-content
Native Advertising: https://nativeadvertisinginstitute.com/blog/use-native-advertising-amplify-content/