Our Blockchain PR Specialist on Staying Ahead of the Latest Scams

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While cryptocurrencies make it incredibly easy to transfer funds to anyone in the world in an instant, this same ease makes it a prime target for hackers. This is why cyber-security is more important than ever if you’re wading into the wild west of cryptocurrency.

 

Lucas PenzeyMoog, our resident cryptocurrency authority and blockchain PR specialist, recently penned an article for cryptocoin.news on the rise of homograph spoofing attacks on the web. This is a subtle technique hackers use to trick you into visiting a copycat website by substituting visually-identical characters in the URL.
Click here to read the article and find out how to protect yourself from these pernicious attacks. You work hard to manage your crypto portfolio – make sure you take the right steps to protect your assets.  


Walking the Tech PR Walk

As a marketing and communications firm, we’ll be honest, we utilize most of our energy and creative focus on our clients across adtech, fintech, travel and emerging media. We don’t rest until the press, analysts, investors, partners, and entire industry believes in their product or service as much as we do. This means that we often do not get the time to focus on getting attention ourselves. BUT…we also believe you shouldn’t use a penniless financial planner nor a communications firm without a bit of acclaim.

In accordance with this view, we wanted to take a moment to show off some light work we’ve done to help educate the industry, bring new communications techniques to the forefront and present a bit of our own leadership.  Below, find our stats and a bit of our own acclaim.

Our stats:

-We’ve launched over 25 startups, eight of those we ran the course with and took through either 8 or 9 figure exits, many of the the rest are growing with us still.

-We’ve assisted over 16 fortune 500 brands.

-We’ve been featured in journalist driven press articles on 119 differing occasions.

-We’ve contributed over 175 bylines to industry and mass market publications.

-We can count eight differing award wins over  history across the company and team.

-14 Keynote speakerships delivered.

-23 Panel sessions participated in.

Some Featured Research:

Augmented Reality:  www.forbes.com/sites/michaelhumphrey/2016/09/26/pokemon-go-user-survey-marketing-via-augmented-reality-will-be-complex

Blockchain Marketers:  https://www.exchangewire.com/blog/2017/07/06/blockchain-can-revolutionise-marketing-us-leads-europe-smart-home-development/  

China’s Digital Affluent: https://jingdaily.com/chinese-rich-mobile-boosts-individualism/

Ad Fraud :  https://www.mediapost.com/publications/article/258668/6-billion-lost-to-fraudulent-ad-spend.html

 

Some General Press

Ad Fraud:  https://www.inc.com/bill-carmody/problematic-programmatic-media-buying.html

The Reinvention of PR: https://tech.co/startups-reinventing-ancient-industries-2016-05

Digital Video: https://www.theguardian.com/media-network/media-network-blog/2014/jan/17/three-factors-scupper-online-video-advertising

Startup Advice: https://www.entrepreneur.com/article/296677

Work/Life/Fun: https://www.bloomberg.com/news/articles/2015-02-12/nine-professionals-on-their-workday-breaks

 Recruiting Thoughts: http://www.foxbusiness.com/features/2017/07/12/6-employers-weigh-in-on-benefits-and-drawbacks-boomerang-employees.html

 

Some Thought Leadership Bylines:

General PR: https://www.entrepreneur.com/article/269920

Advice for Startups: https://thenextweb.com/entrepreneur/2016/08/22/is-telecommuting-killing-your-startup/#.tnw_jNX1gH0t

Branded Data: http://www.prnewsonline.com/earning-branded-content

Native Advertisinghttps://nativeadvertisinginstitute.com/blog/use-native-advertising-amplify-content/