Given the competitive nature of the technology startup landscape, the creation of noteworthy marketing may seem an insurmountable task. It’s not enough to have good content, because your rivals do too. Virtually everyone has built a social media presence touting their products. And it isn’t about using simple search engine optimization tools to boost your online efforts, as these can be accessed by anyone with a beginner’s guide to SEO.
The proliferation of advertising platforms means more methods to promote your organization but also more clutter to break through. That makes it necessary to find unique ways to distinguish yourself from the pack. Herein lies the beauty of branded data. It can be used to tell a story about your startup and its capabilities in a credible way that not only makes it shareable but also indefinitely usable.
If your brand isn’t leveraging its own data as a means of self-promotion, here are three reasons it should be:
Elevates Your Communications
If you struggle with finding reasons to talk about your startup that will matter to the press, then branded data is your solution. It allows anyone from tech producers to cloud innovators to create media-worthy stories that tap into human interest. Securing such coverage is just a matter of determining what data you have available and then utilizing it to create insightful narratives about consumer and business trends.
In its Big Data Executive Survey, NewVantage Partners found that 95 percent of respondents had taken on a collection and analysis program over the last five years. This means that nearly every organization is currently capable of amassing facts and figures that allow for limitless opportunities to garner press. While most tech companies will stick to releases about their latest product update or executive hire, branded data is far more newsworthy material that journalists will actually care to write about.
——-Read the rest of this article by our team at https://tech.co/branded-data-future-startup-marketing-2017-07