There is a giant discrepancy between what people believe is the work of a communications/PR firm and what the work actually entails. This is never more true than the idealized opinions of startups versus the (often brave) firms and agencies that represent them. The common belief seems to hold that a few calls, and a couple of pitches to media friendlies means your startup will be featured the next day on every top-tier publication and outlet that exists.
The truth is that the countless hours, days and weeks of planning, strategy and executions to follow are rarely seen, but there is a great equalizer. For startups that actually have the foresight to go through the months it really takes to execute a killer PR plan, they may be in for results they couldn’t have ever dreamed of…
Read the full article at bulldogreporter.com…
Team EI loves helping the industry make sense of the rapid shifts occurring in the digital media space. This document lists just a small sample portion of where we have helped provide a bit of thought leadership and a lot of insight.
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#KillPR is an initiative to re-define an entire industry in flux. Content marketing, earned media, and social campaigns must be united to best serve organizations in a rapidly evolving digital landscape.
Blurred lines between service sectors, disparate agency types and non-communicative marketing teams have created a communications 8 headed hydra that is too disorganized to overcome the content overload that barrages modern day audiences.
For all brand initiatives, a new breed of integrative champions must emerge. They are going to be the renaissance men and women who are in a state of constant innovation with content that interweaves the best practices across earned, owned and paid as a seamlessly unified whole. The modern marketer will need to be able to utilize data not just to hyper-target audiences, but also to drive creative holistically. They will need to be able to cross silos, mediums, and platforms and they will need to drive experiences in utterly novel ways. Content marketing, social media and public relations are no longer terms nor ideas that can be separate. Content relations, however, is a term we should begin to embrace. (Feel free to read more about it Here on ImediaConnection)
Are you interested in receiving a free analysis and audit of your owned and earned media strategies? Or perhaps just some earned media of your own? (See what we did there?)
Tweet us: #KillPR @emerginginsider with your best stat, quote or concept as to how the marketing industry needs to evolve and we’ll offer you a free consultation session. Additionally, the top ten responses we receive will go out with your name, handle and brand message across the multitude of our owned channels. Or if you’re one of those goody-goody types, you can just claim to be helping an industry in need.