summers-sass

Summer’s Sass: Facebook Is Nothing but a Must

Let’s be honest, everyone has heard of Facebook… Even my dog knows about Facebook! If you don’t, then you should know that my dog is cooler than you. Today Facebook is the biggest social network in the world and has been around since 2004. That’s a long stinking time! FB grows more each week and there is literally always something new being pushed out into this weird social sphere, and I know it is hard to keep up.

For personal use, it’s a great way to connect with new people, stay in touch with old friends, co-workers and family. But what I prefer to use it for is…BUSINESS. Surprise, Surprise. EVERY BUSINESS and or COMPANY SHOULD HAVE A FACEBOOK PAGE. For starters, it is free exposure for your company but you can also choose to pay to promote it within this giant platform. Potential clients/customers are able to like or rate your page in a way that somewhat resembles a Yelp profile.

It also gives you access to all your analytics so you track every click, like, and other activity on your FB page. Not only have I used FB for heavy-duty businesses but also for SMBs like local restaurants. It doesn’t matter how big or small the business is, if you keep up with the page and put actual effort into it then you will get your brand’s name out there. Nothing ticks me off more than people complaining that their posts or their page doesn’t have enough likes. Well, maybe it’s because you aren’t committed to the page. How can you expect a random person to like a page that has no effort put into it? BE SMART PEOPLE. This is why companies have social media moderators. They have one or two specific people whose job is to make the FB along with all other social pages absolutely amazing and cohesive to direct traffic to each page. You must utilize free social media and anyone who says they don’t have time is a freaking liar. With social media available right on your phone no one should be excused and it only take a few minutes a day.

Now go get your likes people!

 

Sincerely yours,

Summer


summers-sass

Summer’s Sass: Summer’s Social Sass

I am amazed that in 2016 some companies and agencies don’t implement social media into their daily lives. This isn’t anything new…it has been around for years and yet it is still ignored or pushed aside. It is so crucial to have social accounts both personal and corporate…so get with it! Social is a significant part of our lives. Why shouldn’t it be a significant part of a company’s life as well? Whether we jump on the wagon or not it’s only growing more each day.

 

I recently came across a Cision insight from 2014. It talks about the 6 ways social media has changed PR. You should probably read it. I still find it as relevant today as ever. The article speaks about this book, Groundswell: Winning in a World Transformed by Social Technologies.) I LOL’d because I’ve read this book recently and I freaking loved it. I know that by using Twitter, Instagram, YouTube, Periscope, Facebook etc. can only help your business grow. How relatable do you want to be with your consumers?

 

Each week, I plan to go over the strengths, weaknesses, and controversy of brands while using social, and how press can be improved if used correctly. Oh and a little PSA, I have no problem speaking my mind. I have strong opinions because I’m passionate and have novel thoughts and ideas. I mean there clearly is a reason why this is called Summer’s Sass…

 

 

 

Sincerely yours,

 

 

Summer