In 2017, we hit the ground running by celebrating a new year with new innovations brought to you by a team of trendsetters dedicated to disrupting our clients’ industries. Not only have we been busy capitalizing on the latest and greatest digital technologies to help our customers see incredible growth but we’ve also successfully assisted with some of their world-renowned exits. Now before we get back to work, let’s take a quick break to let you know what Emerging Insider has been up to.
1. Welcome to the Not So Real World
Augmented Reality isn’t just a buzzword, it’s the Next Big Thing for advertisers looking to create unprecedented consumer experiences by using computer-generated stimuli such as graphics or sound to modify live views of the physical world. Here at EI, we’ve been evangelizing organizations that are leveraging AR in compelling new ways while also exploring how our clients can (ahem) alter the landscape by integrating this groundbreaking technology into their marketing mix. To learn more, check out our research highlighted by Forbes.
2. Scaling the Great Wall of China
One of the most exciting additions to our existing lineup of offerings is a range of services now available to help your brand reach Asian audiences. To our extensive, established PR experience, we’ve added a team of cutting edge advertising agents on the ground in Shanghai who will enable a smooth (guānghuá) and easy (jiǎndān) entry into a market with incredible potential. Read a synopsis of the amazing opportunities available in China on our Emerging Insider Blog then learn more about our capabilities here.
3. “Old” is the New “New”
EI has been working not only with new media innovators but also traditional mediums evolving to provide entertainment to audiences both niche and worldwide. As consumers’ tastes and consumption patterns change, we’re paying close attention to what sells so that we can find unique ways to monetize marketing opportunities in even the most conventional formats. We even shared some thoughts on the future of entertainment’s past with CNBC.
In addition to all these exciting new ways we can represent your business, we continue to be the tried and true leading firm for B2B organizations in the tech marketing space, representing TV and video visionaries along with cybersecurity and, of course, a variety of startups. At Emerging Insider, we are constantly striving to enhance our abilities to produce inspiring work. Now, if you’ll excuse us, we’ll get right back to that.
Emerging Insider, already the international communications firm for brands and startups around the globe, is scaling the Great Wall to establish a team of agents with expertise in creating culturally appropriate marketing content that resonates with Chinese audiences. That’s right! We’re headed east. Way east. Here is everything you need to know about our exciting new operations in China…
WHAT WE’LL DO: We’ll make your entrance into this huge consumer market simple and painless. You don’t even have to learn Chinese! We’ll handle everything, including the translations, while introducing your offerings through:
From WeChat to Baidu, we understand how to navigate some of the world’s largest social media and eCommerce sites to ensure you’re building relationships with customers ready and willing to spend their hard-earned yuan on your products or services.
WHERE WE’LL BE: Our agents are on the ground in Shanghai, where they have established relationships with media partners and platforms able to serve up your messaging with a distinctly Asian flair sure to connect with Chinese consumers.
WHY THIS MAKES SENSE: Because we love Chinese food. And because with the world’s biggest population, second largest GDP, a rapidly growing middle class and unparalleled affluence, China is the place to be for brands and startups seeking unlimited growth opportunities. We’re ready when you are and happy to put together a plan that will take your intercontinental marketing efforts to the next level.
At Emerging Insider, we have always prided ourselves on providing PR and advertising services to organizations across the B2B and B2C landscapes. Now we’d like to help you take your marketing communications across the Atlantic.
To take advantage of this chance to reach a new audience within the world’s largest growing economy contact firstname.lastname@example.org.
With its rapidly growing middle class and their increasing disposable incomes, it’s easy to understand why your organization should consider advertising in China. But it’s quite difficult for a brand to effectively expand into this market with no knowledge of its unique customs and tastes. Once you’ve established a budget for your marketing yuan and figured out the differences between Renren and Tencent, it’s time to familiarize yourself with the cultural distinctions that could make or break your interactions with Chinese consumers.
1. DO present e-commerce opportunities.
Increased access to smartphones and social media among the country’s burgeoning middle class means the Chinese are now able to buy products online…and that they’re even more glued to their devices than we are. Pricewaterhousecoopers found that 75% of consumers in China shop online weekly, compared with a global average of 21%.
2. DON’T forget about “Singles’ Day.”
This Chinese shopping holiday was supposedly started by university students celebrating their independence by buying themselves presents on November 11th. While American retailers focus on Black Friday or Cyber Monday, Chinese brands know Singles’ Day is their time to cash in, with $20 billion in sales projected for 2016.
3. DO understand the importance of relationships.
Confucius knew his stuff and based on the principles of Confucianism, the Chinese value harmonious relationships. Therefore, they may respond better to marketing messages that place emphasis on family and friendships as opposed to those accentuating individual pride and autonomy.
4. DON’T ignore your new customer feedback.
Chinese consumers rely heavily on product recommendations from online reviews and are very likely to post their own. With over 200 million users, China’s Dianping could give Yelp a run for its money. According to Forbes, about 75% of all online users provide purchase feedback at least once a month, compared to less than 20% in the U.S.
5. DO take advantage of their tastes.
Tmall.com is China’s largest website for authentic branded goods and its shopping patterns indicate that Chinese consumers choose American brands for several reasons including better quality, product safety and lack of domestic availability. In fact, per a report from the Boston Consulting Group, 61% of China’s consumers are willing to pay more for a product made in the U.S. so if you sell it, they will come.
Due to the distinct behaviors of its consumers, entering the Chinese market may at first seem daunting. But by adopting a culturally sensitive approach to marketing, outside brands can capitalize on the opportunity to expand into this lucrative emerging market.