For those of you that think Pinterest is only for pinning recipes, planning a wedding, or picking out an outfit, you surely are mistaken.
I mean yeah that stuff is enjoyable, even I do that (you should see my puppy board)! But Pinterest is actually a great business tool. Not only does it work extremely well for restaurants and retail stores that want to show off their product and recipes, but for other business endeavors as well. Pinterest is honestly one of my favorite social apps, I follow literally everyone I possibly can and love “exploring” specific things I am searching for. I am so addicted to being an avid “pinner” and I’m proud of it!
Pinterest has so much traffic hitting its servers each day. I know this because half of the people that sit around me on the Metra are surfing on Pinterest, each one searching different boards. It has become one of those apps that people check daily, like they do with Facebook, Twitter, Instagram etc. So considering all this scale why would you not want to contribute to Pinterest?
Let’s be honest, it is really easy to use Pinterest. It’s pretty self-explanatory and you can access it from any smart device. You can measure your pinning success with analytics to see how well you are pinning or posting to boards.
It’s a great way for PR professionals to connect with journalists. If your goal is to build a relationship with them go see what they are pinning to their public boards and use it as it as a conversation starter. You can see what they think is funny, what kind of pets they like and what kinds of food they like. This is something that would come in handy if you were to meet up for lunch.
What a week – full of new reports on ad blocking, digital video and mobile ad spend. But the report that captured my attention a bit extra this week was a study released by Borrell.
The report claims that out of all traditional advertising mediums the Internet is slowly killing off, Out-Of-Home (OOH) has not only manage to survive – it is the only ad vehicle, outside of online advertising, that has shown consistent growth since 2008 and the only one expected to show year-to-year growth over the next 5 years.
Now why is OOH doing so extraordinary compared to print and radio? There is a one word answer to this – Technology.
Technology, digitalization and the explosive development of digital video has turned what used to be flat posters into interactive branded experiences that produces sights, sounds and even smells! Based on the eye-grabbing nature new technology brings to what tend to be dull settings (bus stops), OOH ads are poised to see increasing investments and enlarged budgets.
Have a look at some stunning examples of Out-Of-Home ads here.
Instagram is something I don’t take lightly. It is by far my favorite past time, favorite stress reliever, favorite way to see what my friends are up too and my favorite way to promote a company/brand!
Instagram is wonderful.
When I am scrolling through my timeline or through the search of “things I might like” I look for two things. I look for visually appealing “instas” and appalling but intriguing ones as well.
My favorite accounts are food accounts. All of the yummy cakes, BBQ’s, shakes, brownies and don’t even get me started on the cheese wheel they mix pasta on… Like holy cannoli are they trying to put me into a food coma?
But I am here to tell you why using Instagram daily is oh so beneficial to your brand. So they say that Instagram has over 400 million monthly active users… That is so many stinking people that you could be getting brand views from. Instagram has scale.
There are certain times of the day that you can post on Instagram to obtain more followers and or “likes”. Now I am only going to say this once… If you post something on Instagram any time before 6am and or after 1am nobody is going to like your stuff until they wake up from nite nite land. It is said that right before dinner time around 5pm is a prime time for Instagramming and midafternoon when everyone is at lunch – people are checking their social accounts.
It is important not to just spitfire nonsense into the Insta-sphere especially boring things…you have to keep it light, interesting and airy.
The best Instagrams are the ones that irk people, pull on their heartstrings, or make them laugh and smile. So make sure your post is doing one of those things and it will get some good share.
On Monday Microsoft delivered a bang as they acquired LinkedIn for $26.2 billion, which marks one of the largest tech buys ever. Since Bill Gates departure, Microsoft have been criticized for numerous overpays like the acquisitions of Nokia and Skype.
With these news headlining the industry this week and in the midst of all the hype, I can’t help myself but to think about another acquisition that took place just days before the Microsoft buy.
The German media giant, Axel Springer, purchased eMarketer for a solid $242 million. Now this comes after acquiring Business Insider this past fall with the motive of “expanding digital activities in the English-speaking world”. Business Insider is well known for it’s analytical research department. So this latest move by Axel Springer seems to be sending signals that they are after the very lucrative market of paid content and research – the stuff that we B2B marketers drool after..
Look at this from a distance. Consider both agendas, what they had to give up and everything they can possibly squeeze out. Which deal is more valuable?
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EI Industry Insight – Vertical Video & Live Video
Only 6% of marketers worldwide have a current solution that provides an adequate single view of customers across devices and touchpoints.
Check out this Industry Insight sheet to find out how the inability to identify individuals across all devices and restrictions by the “Walled Gardens” is halting industry improvement of cross-device targeting.
EI Industry Insight – Cross-Device Targeting
In and Out of Home Connectivity
Brands were eager to show off their latest smart product innovations. Options were plentiful, from refrigerators to light bulbs to thermostats. The market for smart home products continues to grow and according to Parks Associates smart home monitoring and control systems are installed in more than 10% of U.S. households. 45% of U.S. households either own some smart home technology or plan to invest in it in 2016.
Not only are consumers embracing in-home smart products but the adoption for smart products out-of-home is finding its footing. The automotive industry stole the spotlight at this year’s show with General Motors’ recent Lyft investment of $500 million, revealing a long-term goal of creating an infrastructure of self-driving taxis. Drivers are intrigued by the idea of fully automated vehicles as a study by Autotrader shows that 52% of respondents would be comfortable riding or driving in a vehicle with self-driving technology. The same study also showcased an interest in interactive dashboards as 46% say they would pay up to $1,500 for an interactive dashboard. However, the challenge for auto brands will be to focus on connectivity and device integration as 57% seek better integration for smartphones with generic systems such as Apple CarPlay and Android Auto.
The Consumer Electronics Association anticipates the wearable tech industry to grow 64% over the next three years with 245 million devices reaching $25 billion in sales. Marketers now understand that the wearable market is set to deliver a new source of endless data. Considering the long-awaited progression of mobile monitoring and tracking marketers will start to demand increasingly seamless capabilities for breaking down wearable data. Fitbit took one step in the direction of combining features from 2 different wearable products by introducing Fitbit Blaze. The device is branded as a smart fitness watch. It still remains to be seen if the wearable market can achieve an automated environment where unconscious behavior steers the utilization of wearable products.
The annual show was a prime example that VR is finally maturing into a game that now includes more than just a few players. TrendForce predicts that 14 million virtual-reality devices will be sold worldwide in 2016. High production costs and poor ROI projections have for years made marketers refrain from indulging in the virtual reality mania. As production technology evolves the production cost is reducing and the new options for 360 video has led to increased consumer interest in VR devices.
Nikon and GoPro are both developing new ways for consumers to capture their own 360-degree content. Content that they now can place on platforms such as YouTube and Facebook thanks to their recent installments. By enabling consumers to become content creators, the VR and 360 video industry has taken ground breaking steps in the proper direction. As the profit potential becomes much clearer brands will start to become less hesitant to use VR in new initiatives that can prove to be remarkably rewarding and exhilarating.
User-Generated Video Is Now The Norm
During his keynote YouTube’s Robert Kyncl stated that digital will make up 75% of total video viewing by 2020. During this statement a numerous amount of people were using vertical video platforms such as Periscope and Snapchat to streamline his message real-time to their respective audience. Companies like Twitter, Facebook and Yahoo all attended meetings with vertical video to show during CES. Throughout the event it was apparent that people are living their lives mobile-first and so were the brands showcasing their products. Live-streaming and vertical video is in full adoption mode, and it is controlling how we encode, decode and interpret messages around the clock daily.
Photo Source: Andrés Nieto Porras
#KillPR is an initiative to re-define an entire industry in flux. Content marketing, earned media, and social campaigns must be united to best serve organizations in a rapidly evolving digital landscape.
Blurred lines between service sectors, disparate agency types and non-communicative marketing teams have created a communications 8 headed hydra that is too disorganized to overcome the content overload that barrages modern day audiences.
For all brand initiatives, a new breed of integrative champions must emerge. They are going to be the renaissance men and women who are in a state of constant innovation with content that interweaves the best practices across earned, owned and paid as a seamlessly unified whole. The modern marketer will need to be able to utilize data not just to hyper-target audiences, but also to drive creative holistically. They will need to be able to cross silos, mediums, and platforms and they will need to drive experiences in utterly novel ways. Content marketing, social media and public relations are no longer terms nor ideas that can be separate. Content relations, however, is a term we should begin to embrace. (Feel free to read more about it Here on ImediaConnection)
Are you interested in receiving a free analysis and audit of your owned and earned media strategies? Or perhaps just some earned media of your own? (See what we did there?)
Tweet us: #KillPR @emerginginsider with your best stat, quote or concept as to how the marketing industry needs to evolve and we’ll offer you a free consultation session. Additionally, the top ten responses we receive will go out with your name, handle and brand message across the multitude of our owned channels. Or if you’re one of those goody-goody types, you can just claim to be helping an industry in need.
Innovation. Disruption. Enhancement. Making a splash.
We love media. As a group we’ve been diligently evangelizing multiple areas of emerging television, helping to shape the future of advertising technologies and marketing the newest endeavors from groundbreaking and innovative organizations. We’re a taking a novel and revolutionary approach to the industries most in flux.
We’re a group of passionate industry insiders who love to march to the beat of the newest innovations in media and technology. We officially launch next week and we can’t wait to hear from you. Stay Tuned.