What a week – full of new reports on ad blocking, digital video and mobile ad spend. But the report that captured my attention a bit extra this week was a study released by Borrell.
The report claims that out of all traditional advertising mediums the Internet is slowly killing off, Out-Of-Home (OOH) has not only manage to survive – it is the only ad vehicle, outside of online advertising, that has shown consistent growth since 2008 and the only one expected to show year-to-year growth over the next 5 years.
Now why is OOH doing so extraordinary compared to print and radio? There is a one word answer to this – Technology.
Technology, digitalization and the explosive development of digital video has turned what used to be flat posters into interactive branded experiences that produces sights, sounds and even smells! Based on the eye-grabbing nature new technology brings to what tend to be dull settings (bus stops), OOH ads are poised to see increasing investments and enlarged budgets.
Have a look at some stunning examples of Out-Of-Home ads here.