lauras-language

Laura’s Language: PR Jargon

My first few days as a PR intern were filled with questions, mistakes, and misunderstandings. Every field has its own jargon and PR is no exception. Looking back I should have asked more questions because no one expects an intern to know everything. Now that I’m more seasoned in the language of PR I thought it would be nice to share what I have learned with ya’ll.

 

For all those struggling with jargon, you are not alone!

  1. Getting a Hit = Earning a media placement for your client.
  2. Traction = When your placement or press release has been picked up in the media and is getting widespread attention.
  3. Buzz/Trending = What everyone is talking about in the news and on social media.
  4. Branding = Using consistent language to describe your client or company and how you want the world to view you.
  5. Market = City.
  6. Pitching = Presenting an idea to a journalist, editor, or reporter.
  7. Media Contacts = Editors and journalist you have created good relationships with.
  8. Angle = A specific emphasis for a story being presented to the media.
  9. Bylines = Bio of the author of a thought leadership piece.
  10. Boilerplate = Short company description that usually appears at the bottom of a press release.

 

I hope you find this helpful! If you are still confused you can always use Google… I always do.

 

Lots of Love,

Laura