My first few days as a PR intern were filled with questions, mistakes, and misunderstandings. Every field has its own jargon and PR is no exception. Looking back I should have asked more questions because no one expects an intern to know everything. Now that I’m more seasoned in the language of PR I thought it would be nice to share what I have learned with ya’ll.
For all those struggling with jargon, you are not alone!
- Getting a Hit = Earning a media placement for your client.
- Traction = When your placement or press release has been picked up in the media and is getting widespread attention.
- Buzz/Trending = What everyone is talking about in the news and on social media.
- Branding = Using consistent language to describe your client or company and how you want the world to view you.
- Market = City.
- Pitching = Presenting an idea to a journalist, editor, or reporter.
- Media Contacts = Editors and journalist you have created good relationships with.
- Angle = A specific emphasis for a story being presented to the media.
- Bylines = Bio of the author of a thought leadership piece.
- Boilerplate = Short company description that usually appears at the bottom of a press release.
I hope you find this helpful! If you are still confused you can always use Google… I always do.
Lots of Love,