Make your pitch perfect

Humbert Luna, our very own media strategist, recently penned a piece that appeared in Entrepreneur magazine that details how readers can lay out a PR plan that sets them up for success. Having landed media placements in outlets like Variety and USA Today, Luna’s words of advice have proven effective in the past.

Having an effective plan in place before pitching anything – news, events, announcements – means the difference between seeing the pitch in lights or having it wallow in deep, dark corners of the internet where only bots lurk.

Read his full thoughts over at Entrepreneur.