viewability-blog

EI Industry Insight – Viewability

Viewability is challenging industry professionals to find common ground on how to define viewability. But what counts as viewable? Well, depending on who you are and what you believe the answers may vary tremendously.

Average publisher viewability is currently at 50.2% – Download the attached Industry Insight to view more figures and get your quick guide to viewability.

EI Industry Insight – Viewability