Americans love for sports should come as no surprise. Football, baseball and basketball have reigned as the country’s most beloved sporting events and have done so for decades. While these sports will forever be a staple in American culture, recently a new contender has peaked the interest of millions.
Raking in tens of billions in global revenue every year, soccer has long been the world’s most popular and profitable sport. In the United States, the global sport has previously been dismissed as a game for soccer moms and kids – that is, until recently. Ticketbis, an international secondary ticketing platform, recently released a report on soccer tourism that measured international purchases to European league matches. The “Goalnomics” report revealed that a staggering 60 percent of purchases for Premiere League matches were made by Americans. (La Liga followed second with 26 percent of American purchases)