Ten Predictions for the Future of TV

The ways in which we experience TV are constantly evolving.  Though recent changes within the TV industry are not comparable to the shift from black-and-white to color, they are nonetheless important.  Zachary Weiner, CEO of Emerging Insider Communications, outlines the future of TV technology in “Ten Predictions for the Future of TV”.  Zach’s article is separated into two influencers in TV technology: changing consumer behaviors and changing technologies.   Gone are the days where the physical TV box was the only platform for video engagement.  With the powering of HTML 5 capabilities on consumers’ phones and tablets, video will be consumed from any platform, at any time.  Social TV is a prime exemplar of shifting prosumer engagement, with consumers actively curating a deeper social network and innovating communication between media platforms. In the second section, Zach discusses the future trends in TV technology and predicates that user-experience demands will decide which technologies become mainstream and which fall short.  Another interesting trend that is poised to become massively important is the use of big data for recommendations, ad preferences and the enhancement of viewer engagement.    Zach’s article emphasizes the inseparability of consumer TV habits and emerging TV technologies.  This is important for TV technology companies because the proposition will affect how TV technologies are marketed. To read more about Zachary Weiner’s predictions in the TV technology industry, visit http://www.imediaconnection.com/content/35972.asp#multiview

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