Weekly Aspect by Alex: A Hefty Dispute
$533 million. Sounds like a hefty number right? This was the number recently reported by Videology and White Ops claiming the equivalent of how much money they have saved their clients from wasted digital video ad spend over a year.
The fact remains, this is only a small number of the total digital video ad spend in the US alone. 5.6% – this is the number Videology and White Ops were able to spare advertisers from wasting their ad dollars on.
A valiant feat by the two partners. However, while they are blocking bots from viewing ads, consumers will block ads from being viewed and this will cost advertisers 687% more in lost ad spend.
So in this case, pick your poison..