Vulnerability Disclosure PR and Marketing: Our most proud moments
Over the years, our team has been behind the scenes of some of the most well-known and often discussed vulnerability disclosures that have helped to inform and protect organizations across industries and regions. Our work has earned a reputation for helping the largest cybersecurity brands, but also small startups (like Cynerio’s find of JekyllBot:5 ) handle the end-to-end […]
Cybersecurity Public Relations Tips and “Hacks” in 2022
As organizations continue to evolve and shift towards novel technologies, the increasing risk of cyberattacks continues to be an ever-present threat across industries and sectors. The surface area of attacks has grown in scale and leaves both small and large companies vulnerable to a growing set of attack types that can lead to data breaches, […]
Branding Your Data for Captivating PR and Media Relations
Given the competitive nature of the technology startup landscape, the creation of noteworthy marketing may seem an insurmountable task. It’s not enough to have good content, because your rivals do too. Virtually everyone has built a social media presence touting their products. And it isn’t about using simple search engine optimization tools to boost your […]
PR Agency Traits Needed for Your Hedge Fund.
We’re biased of course, as the team at Emerging Insider has had our fair share of experience in absolutely rocking, rolling and expanding business for funds and fintech of all manner via public relations and marketing, but we are a) picky with who we represent and b) certainly not the right choice for all. Hedge […]
How to Avoid Innovation Pitfalls for Emerging Tech Startups
Here at EI we see plenty of startups looking to evangelize innovations. From cybersecurity to entertainment tech, a slew of new products and services are revolutionizing responses to both consumer needs and industry pain points. But the unfortunate truth is that 75% of these ventures will fail due to issues involving the brand’s business model, […]